Research & analysis

Understanding user behaviors, needs and motivations through observation techniques, task analysis, and other feedback methodologies.

My skills and experience include

  • Focus groups
  • Ethnographic studies
  • Benchmarking studies (SuS)
  • Market research
  • User surveys
  • User profiling
  • Diary studies
  • Key user journey analysis (analytics)
  • Card sorting (category analysis – moderated and remote)
  • Click map analysis
error: This content is protected