Research Icon
Research & Analysis

Understanding user behaviors, needs and motivations through observation techniques, task analysis, and other feedback methodologies.

UX Strategy

A long-term vision, roadmap, which details customer pain points, gaps and opportunities, and how these align to business KPIs and brand position.

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Lean & Agile UX

With less emphasis on deliverables and greater focus on the actual experience being designed, Lean UX allows us to test, learn and iterate quickly.

Taxonomy & Architecture

The goal is to help users find information and complete tasks easily. User journey development, wireframes, content maps and testable prototypes all help define a systems architecture.

Usability Evaluation

To understand how well representative users can learn and use a product to achieve their goals, a variety of methods can be used from eye tracking to navigation testing.

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Service Design

Methods to understand customers needs, system requirements and development technologies may include personas, storyboards, service blueprints and co-creation workshops.


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