I am a senior UX practitioner with over 15 years consultancy and senior management experience. I have a keen interest in helping businesses become more customer-centric by creating intuitive, immersive and inspiring digital experiences that meet measurable outcomes.
I specialise in FinTech digital strategy and experience design. I also have expertise across other sectors including Health, Media, Housing, Government and Entertainment.
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Understanding user behaviors, needs and motivations through observation techniques, task analysis, and other feedback methodologies.
A long-term vision, roadmap, which details customer pain points, gaps and opportunities, and how these align to business KPIs and brand position.
With less emphasis on deliverables and greater focus on the actual experience being designed, Lean UX allows us to test, learn and iterate quickly.
The goal is to help users find information and complete tasks easily. User journey development, wireframes, content maps and testable prototypes all help define a systems architecture.
To understand how well representative users can learn and use a product to achieve their goals, a variety of methods can be used from eye tracking to navigation testing.
Methods to understand customers needs, system requirements and development technologies may include personas, storyboards, service blueprints and co-creation workshops.